His delivery has never been frail, but the booming bark of Nipsey’s declarations feel more astounding on this project. He has been perfecting his lyrical craft and hustling his talent like a prudent boss all these years. The culmination of his years of dedication has led to this moment, Victory Lap.įrom the moment the album opens, a sense of epic importance resonates from Nipsey’s voice. In the decade since he signed his first deal, Nipsey’s been building a cult following that includes several of your favorite rappers. How could a rapper as polished and proficient as Nipsey Hussle be shelved? There’s no doubt Hussle thought the same thing. Hussle signed with Epic Records back in 2008, and stalled out on the label despite generating a healthy buzz in the industry. Although Hussle has several W’s under his belt, the Los Angeles lyricist had an arduous journey to reach the release date of his first studio album. Nipsey Hussle is a mixtape monster with an insatiable hunger. His Marathon series set the world ablaze and positioned him for a West Coast takeover. His Crenshaw project earned him $100,000 in less than 24 hours when he sold 1000 copies of the mixtape for $100 dollars each.
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